GF Smith

In order to create something which I felt would suit its design purposes, I looked into previous work created by the company 'GFSmith.' From the logo alone, I think it is immediately noticeable that their work is not only simple, but it is clever in its own right. 

The piece below shows a united jack design being incorporated into a GF Smith advert; broadcasting its selling purpose (being paper. ) As with the logo, I think that although this is a really simple technique, (cutting text from the original flag- shape, ) it must have been much more difficult than you would think to be able to show that it is in fact the union jack.

I feel that although GF Smith's designs do not broadcast the fact they are trying to sell a product, they are successful in creating professional, eye-catching and memorable typographic design pieces. I think that this sort of approach to a difficult market to advertise works extremely well in bringing a modern approach to an everyday object, being paper.